Marketplace

07920571672

alastair@acook.uk

www.acook.uk

Categories: Going Global, Ideas & Innovation, People & Skills, Sales & Marketing, Strategy, Taking Shape

Sectors: Business Support Services, Marketing & PR Consultants

OVERVIEW

Need more commercial expertise in your executive team? There are huge advantages to engaging a part-time director – all the benefits of strategic insight and professional gravitas you need to grow your business, but with more flexibility and less cost than recruitment.

When you are ready to take control of the strategic management of your commercial outcomes, then working with a Portfolio Executive on a contract or part-time basis could be more efficient than recruiting.

BENEFITS

One of the more progressive approaches to establishing a senior management team is to ‘bridge’ the transition with a portfolio or interim executive.  As a leader, this can give you some huge advantages:

  • extension of capability while you determine the optimum financial and resources structure for your business’ development
  • time to test the commercial landscape for strategic opportunities before you commit resources to a particular direction
  • the strategic insight and professional gravitas to develop your commercial leverage and focus on commercial development

SPECIALISM

The marketing landscape is developing at a rate faster than most businesses can keep up with. Executives are uncertain whether to commit to new digital opportunities, or stick with what they already know.

My approach is to take the best from both and integrate them within a single commercial strategy. In practical terms:

  • to pursue corporate goals based on the desired result rather than the methods used
  • to determine the absolute needs of customers and simplify how and what you serve them
  • to organise internal teams and resources to reduce effort and increase performance

SOLUTIONS

As a part time addition to your SMT, I can operate on-site or remotely, either as a project lead or in collaboration with an existing team. Typically:

  • Business transformation – rewrite or energise a business development strategy
  • Commercial structure – recruit or reassign sales and marketing resources
  • Strategic project – lead a strategic business growth development or initiative

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