Henley Centre for Entrepreneurship’s ‘Building Your Customer Loyalty’ Speakers’ Panel

Title: ‘Building Your Customer Loyalty’ Speakers’ Panel

When: Monday 19 February 2018, 5:30pm

Where: Henley Business School building room G15, Whiteknights campus

A considerable amount has been written about customer loyalty, a topic all companies should understand. In simple terms, it’s about creating an outstanding experience in the mind of the customer.

With competition never being greater than it is today, building customer loyalty is uppermost in the minds of business leaders, as well as sales and marketing professionals. Today’s customers have access to an enormous amount of information about your business and research shows that customers remain with companies who go above and beyond to create an outstanding customer experience.

Since studies have shown that it costs between 5-10 times more to acquire a new customer than keep an existing one, outperforming your competition and succeeding in business depends upon having loyal customers. Building loyal customers should be a priority for every business leader.

Building customer loyalty is not easy and companies should not think that just because a customer comes back to buy it has achieved customer loyalty. Ultimately, customer loyalty is a measure of the success in retaining a long term relationship with the customer where the customer recommends the company to others and where the lifetime value of a customer is maximised.

A group of business leaders join the panel to share their experience of building customer loyalty and offer guidance on good and best practice, which SMEs can benefit by.

The panel will include business leaders from Shopological, Opsview and SEaB Energy and the event will comprise of presentations from the panelists, a moderated Q&A panel and a catered networking reception.

Participants attending the event will find out how a variety of businesses from different sectors have created and deployed strategies to build customer loyalty. Participants will also be able to engage with peers and speakers during networking before and after the presentations.

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