Digital Marketing and SEO for Business Growth

Digital Marketing and Search Engine Optimisation (SEO) Masterclass

Most UK businesses now have a web presence, but with so many companies competing for the same customers you really need a Digital Marketing Strategy, direction and a plan of action. To succeed online you will need an understanding of how website optimisation works and your marketing will need to be focused, compelling and stand out from the crowd.

In this practical half-day masterclass, James Pybus from Digital Marketing Implementation Services will show you how to get the most out of the digital marketplace from the ground up.

What is covered?

If you are wondering what a digital strategy is, or whether the digital strategy that your business has in place is viable and effective, this is the workshop for you! You’ll leave this masterclass with an increased understanding of the importance of digital marketing, and a recommended framework for a successful digital strategy.

The workshop will cover:

  • Digital Marketing Methodology
  • How SEO and website marketing works
  • Choosing the right keywords – positive/negative
  • Paid Advertising – Choosing the right keywords and phrases
  • Setting up paid ads – Content Strategy
  • Overview example of a successful campaign and an example from analytics data

Who should attend?

Business owners or in-house marketing professionals responsible for their company’s website.
Businesses who know that using the right marketing is the key to business growth, but don’t yet have the knowledge, experience and expertise to implement an effective SEO and Website Marketing Strategy. Start-ups, small and medium sized businesses will all benefit from what this workshop delivers.

About our masterclass expert

James Pybus is Director of Digital Marketing Implementation Services – a UK-based team with a vast amount of knowledge and experience of helping small and medium sized enterprises and large business websites rank more highly for relevant search terms on the Search Engine Results Pages, and in turn boost the flow of organic (and paid-for) traffic to their website.

James is a Digital Marketer with 20 years’ experience supported by a PGCert in Digital Marketing from MMU (2016). James is also a Freeman of the City of London and has been a Liveryman since 2013. His first book on Digital Marketing was launched at the B2B Marketing Expo at London’s ExCeL centre in March 2019.

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