Events

Brand Communications Clinic: Developing a strong brand for your business

Developing a Strong Brand to Create a Valuable Business

This free clinic is all about helping you to develop a strong brand for your business to effectively communicate with your customers. Receive expert advice about how to ensure that your brand is different and better than your competitors, giving you a sustainable competitive advantage and creating a valuable business. Bookable one-hour appointments are available between 09:00 and 13:30.

Why attend this clinic?

Helping people understand what you do, how you are different and how your product or service can help them is essential to the success of your business.

If you are a high-growth business and can answer yes to any of these questions, this clinic could be just what you need:

  • Do you have a great product or service, but you’re not exactly sure of why you need a strong brand too or how you might go about developing this?

  • Do you have a brand, but your “brand positioning” (i.e. how your customers and/or potential customers think and feel about you) isn’t as clear as you would like?

  • You just need a bit of help thinking a few things through about your brand and how to communicate it.

What is covered?

A brand is not necessarily what you think about your business, but what your customers think and feel about your business or product, and how they engage with you.

In this clinic, you will receive tailored one-to-one advice for your business from our expert and have the chance to get your branding questions answered. This could include exploring the following:

  • How to identify what’s different and better about your brand / business

  • How to build your brand equity and value

  • How to develop a brand positioning [statement] to help guide all of your marketing communications

  • How and where does your business or product fit into the market? Who is your target audience?

  • Brand storytelling – What is your story? How to tell your business story and inject personality into your brand

How is the clinic delivered?

Your meeting with our expert will be delivered via online video conferencing (e.g. Zoom meeting) or telephone, so you don’t need to leave the house or office. You will be asked to choose your preferred option when booking.

About our clinic expert

David Oakley helps start-ups, scale ups & high growth businesses with their business & brand strategy, planning & implementation. He has more than 25 years business experience working for Coca-Cola, KPMG & Twinings, both in the UK & Internationally, leading teams across multiple disciplines including brand marketing, e-commerce, retail, business development & finance. David sits on a couple of Boards as a Non-Exec Director: with TrustMark, the Government-endorsed tradesperson scheme; & also with a Multi-Academy Trust. He has also been a chair of governors at a local school. David describes himself as curious, resilient & challenging & gets a buzz out of helping others achieve success.

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