Case Studies

Tracey Sanderson, Director of Sensory and Consumer Research, Sensory Dimensions

Tracey Sanderson, Director of Sensory and Consumer Research, Sensory Dimensions
"I came away feeling empowered and able to put a framework in place that could enable me to arrive at the answers I was seeking much quicker."

Sensory Dimensions, a leading sensory science and consumer research consultancy, was established in 1989. It's a business that has grown rapidly in both revenue and profits, but success has brought with it far greater demands on individuals.


Tracey says: "I was looking for a more structured approach to my thinking about all aspects of the business; marketing, sales, resourcing and staff. I found it reassuring that other people on the Henley Accelerator, although from very diverse businesses were like minded and the peer to peer interaction was very good. Although we were asking some obvious questions of one another, I did find that it helped sharpen up and improve my communication skills."


www.sensorydimensions.com

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